HCD in Practice
There is an increasing concern about how human factors are barely considered in the design for products and/or services and poorly addressed in manufacturing, causing complex problems with often unknown consequences across different industrial contexts: nuclear accidents, market failures in new product development, robotic-surgery-related adversities, technological accidents during machine manipulation, and interaction issues among humans and smart systems.
Disneyland experience
Google Homepage
Amazon customer expectations
HCD in Practice
Adequate consideration for human factors in design is one of the most consequential factors towards success across numerous industrial contexts. Poor execution has caused nuclear accidents, market failures in new product development, robotic-surgery-related adversities, technological accidents during machine manipulation, and interaction issues among humans and smart systems, while the alternative has granted us iconic symbols such as the Disneyland visit experience, amazon's customer expectations, and the Google homepage;
in a rapidly changing world we need adaptive, creative thinkers to keep up with the rate fo change
Human-centered design is similar to agile methodologies, agreeing in their focus on the end-user and on consistent iteration. HCD focuses more on the discovery phase.
As we transition into the age of AI, integrate the tools of data science within the context of human decision-making. We risk building great data science products but losing their true impact is lost through the often irrational, biased, and difficult-to-predict humans who are tasked with using them.
Stanford HAI
Standford University's newly founded department for Human-Centered Artificial Intelligence (HAI) explores
Technology
Microsoft
Microsoft put HCD at the center of its Redmond, Washington headquarters renovation, aiming to create a "seamless employee and guest experience" by utilizing these principles by ensuring that "seemingly mundane events and tasks that might normally cause friction in a person’s day are smoothed out as much as possible."
There is an increasing concern about how human factors are barely considered in the design for products and/or services and poorly addressed in manufacturing, causing complex problems with often unknown consequences across different industrial contexts: nuclear accidents, market failures in new product development, robotic-surgery-related adversities, technological accidents during machine manipulation, and interaction issues among humans and smart systems.
BCG
Citing the changes that the COVID-19 pandemic had on our everyday lives, BCG has asked how do you innovate rapidly—and in the right ways—when behaviors and expectations are changing so much and so fast?
McKinsey
Top design performers increased revenues and shareholder returns at twice the rate of their competitors
Business
& Consulting
Goldman Sachs
Goldman Sachs executives emphasize human-centered design principles in developing their new transaction banking platform in 2020. Centered HCD on both the front end and back end and designed our own operations teams based on the insights we gathered. Increased productivity on our end translates into more efficient and cost-effective client service.
Finance
Citi Bank
After losing over $500 million due to poorly designed software, Citi began an overhaul The digital banking experience for small to mid-sized corporate clients has long been underwhelming. Citi Commercial Bank is shaking things up with new investment, mindset change and increased client engagement.
There is an increasing concern about how human factors are barely considered in the design for products and/or services and poorly addressed in manufacturing, causing complex problems with often unknown consequences across different industrial contexts: nuclear accidents, market failures in new product development, robotic-surgery-related adversities, technological accidents during machine manipulation, and interaction issues among humans and smart systems.
